Unit ECONOMY AND BUSINESS MANAGEMENT TOURIST
- Course
- Economics of tourism
- Study-unit Code
- 20023709
- Location
- ASSISI
- Curriculum
- In all curricula
- Teacher
- Simone Splendiani
- Teachers
-
- Simone Splendiani
- Hours
- 63 ore - Simone Splendiani
- CFU
- 9
- Course Regulation
- Coorte 2019
- Offered
- 2020/21
- Learning activities
- Caratterizzante
- Area
- Aziendale
- Academic discipline
- SECS-P/08
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- MODULE 1
1.1 The variety of companies: the resource-based theory
1.2 Business development: strategic and organizational processes
1.3 The analysis for strategy
1.4 Corporate strategies: main types
1.5 Business strategies
1.6 Organizational design
1.7 People in companies: management approaches
1.8 Innovation
1.9 Management of marketing processes
MODULE 2
2.1 Management of service companies
2.2 Quality in tourist services
2.3 Integrated communication
2.4 Marketing and service culture
MODULE 3
3.1 Management and marketing of accommodation enterprises
3.2 Management and marketing of tourist intermediaries (tour operators, travel agencies, online tourism intermediaries) - Reference texts
- MODULE 1
- Economia e Management delle Imprese, Tunisini A., Pencarelli T., Ferrucci L., 2014. Chapters: 4-11, 16, 19
MODULE 2
- Management e Marketing dei Servizi, C. Gronroos, 2009. Chapters: 1-5,11,14,15
MODULE 3
- Economia e gestione delle imprese turistiche, R. Garibaldi, 2015 (second edition). Chapter: 3,4,8-10 - Educational objectives
- The course aims to provide students the basic knowledge on the management of tourism businesses, as well as to provide the theoretical and operational tools appropriate to the governance of accommodation and intermediation operators in the current global tourism context.
- Prerequisites
- The student must have the basic knowledge on business administration and business management.
- Teaching methods
- Lectures, project works.
- Learning verification modality
- Oral exam
- Extended program
- MODULE 1
1.1 The variety of companies: the resource-based theory
1.2 Business development: strategic and organizational processes
1.3 The analysis for strategy
1.4 Corporate strategies: main types
1.5 Business strategies
1.6 Organizational design
1.7 People in companies: management approaches
1.8 Innovation
1.9 Management of marketing processes
MODULE 2
2.1 Management of service companies
2.2 Quality in tourist services
2.3 Integrated communication
2.4 Marketing and service culture
MODULE 3
3.1 Management and marketing of accommodation enterprises
3.2 Management and marketing of tourist intermediaries (tour operators, travel agencies, online tourism intermediaries)