Unit INTRODUCTION TO ITALIAN MASS-MEDIA
- Course
- Communication sciences
- Study-unit Code
- GP000203
- Curriculum
- In all curricula
- Teacher
- Giuseppina Bonerba
- Teachers
-
- Rita Marchetti (Codocenza)
- Hours
- 42 ore (Codocenza) - Rita Marchetti
- CFU
- 6
- Course Regulation
- Coorte 2018
- Offered
- 2019/20
- Learning activities
- Base
- Area
- Discipline sociali e mediologiche
- Sector
- SPS/08
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
The first module focuses on the evolution and characteristics of the press in Italy,while the second module focuses on evolution of the broadcasting system with particular attention to the mass media advertising market. The third module deals with the differences emerging between the Italian media system and the media system of other European countries.- Reference texts
Mancini P. Il sistema fragile. I mass media in Italia tra politica e mercato. Roma: Carocci. (last edition).
Other readings will be indicated during the course.
Students not attending the class will contact the professor.- Educational objectives
Main goal of the course is to promote knowledge of the Italian media system.
The main objectives are:
to define the features of Italian media system;
to point out the structure of mass media market;
to identify the features of mass media advertising market.- Prerequisites
In order to understand the main features of the Italian mass media system, it is recommended to overcome the exam of “Teoria e tecniche della comunicazione di massa”. For a better understanding of the course, the students will be invited to read at least a daily newspaper.- Teaching methods
Classroom lectures, seminars.- Other information
Reading of a newspaper- Learning verification modality
Oral examination- Extended program
I module
The Italian press:
The instrumentalization of the press and the political parallelism;
Impure publisher;
The diffusion of the press;
The owners of the press: oligopoly and concentration?
II module
The Italian television
The main phases of the Italian broadcasting system evolution;
The Italian broadcasting system before the commercialization;
The “Commercial deluge”
The advertising market
The post-television and contamination between genres (reality shows, infotainment, docudrama, docudrama etc.).
III Module
1. A comparison between the Italian media system and the media system of other European countries.