Unit LABORATORY OF RETAIL DESIGN

PHOTOGRAPHY

Code	A000297
CFU	6
Teacher	Francesco Bono
Teachers	Francesco Bono
Hours	48 ore - Francesco Bono
Learning activities	Caratterizzante
Area	Design e comunicazioni multimediali
Sector	L-ART/06
Type of study-unit	Obbligatorio (Required)
Language of instruction	Italian.
Contents	Il corso di Educazione mediale si propone come un viaggio nel mondo delle immagini, con particolare riguardo ai campi della fotografia e del cinema. Il corso si interrogherà tra l’altro su cosa è una immagine, sul rapporto fra questa e l’oggetto rappresentato e sulla interazione fra immagine e spettatore.
Reference texts	Jacques Aumont, L’immagine, Lindau, Torino 2007. David Bate, Il primo libro di fotografia, Einaudi, Torino 2017. Introduzione al linguaggio del cinema e all’analisi del film (dispensa).
Educational objectives	Develop an understanding of photographic and film language, as well as a better use of photography and film as an educational tool.
Prerequisites	No pre-requisites are necessary for this course.
Teaching methods	Face-to-face lessons.
Other information	Attendance is not mandatory, but highly recommended.
Learning verification modality	Esame scritto e orale.
Extended program	Il corso di Educazione mediale si propone come un viaggio nel mondo delle immagini, con particolare riguardo ai campi della fotografia e del cinema. Il corso si interrogherà tra l’altro su cosa è una immagine, sul rapporto fra questa e l’oggetto rappresentato e sulla interazione fra immagine e spettatore. Il corso prenderà avvio dall’immagine fotografica per poi passare ad una analisi del linguaggio cinematografico, con l’obiettivo di fornire una conoscenza di base della fotografia e del cinema dal punto di vista storico, estetico e tecnico. Contemporaneamente il corso rifletterà sulla valenza della fotografia e del cinema come strumenti educativi, con attenzione all’impiego didattico della fotografia e del cinema nella scuola o in contesti extra-scolastici.

RETAIL DESIGN

Code	A000294
CFU	6
Teacher	Marco Fagioli
Teachers	Marco Fagioli
Hours	54 ore - Marco Fagioli
Learning activities	Caratterizzante
Area	Design e comunicazioni multimediali
Sector	ICAR/13
Type of study-unit	Obbligatorio (Required)
Language of instruction	Italian
Contents	The Retail Design course aims to provide students with the tools necessary to critically and creatively interpret the relationship between objects, environments and people. The course integrates design knowledge, the basic historical and cultural training of retail design, with insights into materials and necessary technologies, examining trends that shape the sales environment of the future and identifies opportunities for innovation. Students will learn how to design intellectually engaging, emotionally profound and visually stimulating spatial experiences related to sales spaces.
Reference texts	Castaldo, S., Retailing & Innovazione. L'evoluzione del marketing nella distribuzione, Egea, Milano, 2001. Drew Plunkett, Olga Reid, Dettagli di architettura contemporanea: retail design, Logos, 2012. Hetzel, P., L'approccio esperienziale nei negozi Ralph Lauren, in Semproni, A., Lo sguardo sociosemiotico. Comunicazione, marche, media, pubblicità , Franco Angeli, Milano, 2003. Iannilli V., Riflessioni e scenari innovativi nel progetto del punto vendita, Progetto Leonardo, Bologna, 2002. Mauro Ferraresi, Bernd H Schmitt, Marketing esperienziale. Come sviluppare l'esperienza di consumo, Franco Angeli, Milano, 2006. Morin, E., Le vie della complessità , in Bocchi Gianluca e Ceruti Mauro (a cura di), La sfida della complessità , Feltrinelli, Milano, 1985. Pine, B., Gilmore, J.H., L' economia delle esperienze, Etas, Milano, 2000. Ritzer, G., La religione dei consumi. Cattedrali, pellegrinaggi e riti dell'iperconsumismo, Ed. Il Mulino, Bologna, 2000.
Educational objectives	The course aims to provide students with the necessary skills to use the design process as a method to provide answers to needs / problems related to the complexity of sales spaces. The main knowledge (Dublin Descriptors) required will be: - demonstrate knowledge and understanding of the topics covered; - train the ability to observe and reflect on the relationship between space, use and function of the spaces; - develop the skills of analysis and design of the physical and sensorial qualities of the spaces (color, shape, size, position, orientation, material, texture, depth, sensory elements) - develop the ability to apply knowledge and understanding in order to demonstrate a professional approach to the design process; - demonstrate the ability to collect and interpret the data deemed useful for the different development phases of the project; - being able to communicate the conclusions and the underlying knowledge and rationale in a clear and unambiguous way, to specialist and non-specialist interlocutors; - develop learning skills that allow them to continue to study mostly in a self-directed and / or autonomous way.
Prerequisites	no
Teaching methods	The course includes a series of lectures and pre-project exercises (some individual, some of group) on the topics presented, to deepen the topics and verify learning.
Other information	no
Learning verification modality	The verification of the educational objectives of the teaching (exam) includes an oral test, which will be carried out on the dates fixed in the exam timetable of the CdS. The oral exam consists of an interview lasting no more than about 30 minutes to present the project's drawings to the committee.
Extended program	The project of the spaces and places where the product is shown is today the fundamental context within which the product itself, the company and the public, recognize themselves as being part of a common system of values. Although at different levels and with different objectives, the sales space also represents the system of the expectations of the actors most interested: the company and the consumer. The spaces of consumption have assumed a fundamental role for the company, no longer spaces exclusively of images or containers for the mere supply of goods, but places of strategy, relationships and emotional exchanges between the company and the relevant public, through the tools of design and management. Therefore, space for display, communication, but also information on products and trends and the place of service. The course will be articulated through theoretical lessons and project activities. The project activities will be based on: team work, project work, open discussions and training sessions on creative thinking. Students during the course will receive a series of theoretical and practical design tools. The main themes will be: - Trends and innovative trends: sensory and experiential design - Design as a sales strategy - Strategies for designing the image and identity of the store - Communication at the point of sale (perception, memory and emotion) - Space management: the showcase, the entrance, the internal exhibition area - From the point of sale to the Concept Store - Case History