Unit CORPORATE COMMUNICATION STRATEGY
- Course
- International economics and management
- Study-unit Code
- 20A00068
- Location
- PERUGIA
- Curriculum
- In all curricula
- Teacher
- Francesca Picciaia
- Teachers
-
- Francesca Picciaia
- Hours
- 63 ore - Francesca Picciaia
- CFU
- 9
- Course Regulation
- Coorte 2022
- Offered
- 2023/24
- Learning activities
- Caratterizzante
- Area
- Aziendale
- Academic discipline
- SECS-P/07
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- The course deals with deepening the strategic aspects of corporate communication with particular reference
to non-financial reporting. - Reference texts
- - A. Pastore, M. Vernuccio, Impresa e comunicazione. Principi e strumenti per il management, Maggioli, Rimini, 2016. [Capitoli 1-2-3-4].
- Scarcella Prandstraller S. (a cura di), Manuale di rendicontazione sociale, McGrawHill, Milano, 2022. [Capitoli 2-3-4-5-7-8]
- Other documents in Unistudium - Educational objectives
- The student must have in-depth knowledge in the field of business communication relating to the use of non-financial reporting tools and their construction and dissemination.
- Prerequisites
- The student must know the main characteristics of financial communication and its main documents
- Teaching methods
- classroom lessons
- Other information
- Learning verification modality
- Extended program