Unit STRATEGIC BUSINESS MANAGEMENT
- Course
- Engineering management
- Study-unit Code
- A002917
- Curriculum
- In all curricula
- Teacher
- Giulia Pascoletti
- Teachers
-
- Giulia Pascoletti
- Hours
- 72 ore - Giulia Pascoletti
- CFU
- 8
- Course Regulation
- Coorte 2024
- Offered
- 2025/26
- Learning activities
- Caratterizzante
- Area
- Ingegneria gestionale
- Sector
- ING-IND/35
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- The course is organized into two interconnected teaching modules: that of business management and that of business analytics meant to support managerial decisions.
- Reference texts
- Jackson, M. O. Social and Economic Networks. Princeton University Press.
Elective reading:
- Brown, T. Change by Design, Revised and Updated. ¿Harper Business
- Verganti, R. Overcrowded: Designing Meaningful Products in a World Awash with Ideas. The MIT Press.
All the materials made available by the teacher on the Unistudium platform are part of the course and their study is necessary to pass the final exam. They are provided in addition to the textbooks listed here. The instructor will suggest several other readings during the course. - Educational objectives
- Students learn the basics of Social Network Analysis, in combination with other methods and tools – for example of Text Mining –, always applied to economic and business contexts. The course has a theoretical part, complemented by exercises and the learning of specific software.
The second module is about business management and includes the study of:
- Leadership;
- Management of working groups;
- Communication techniques and problem solving for change management;
- Design thinking and innovation management. - Prerequisites
- There are no mandatory classes to undertake before this one.
- Teaching methods
- Lectures, hands-on tutorials, case studies, and flipped classroom. Class attendance is highly recommended.
- Other information
- More information available on the university web platform Unistudium (look at the course page).
- Learning verification modality
- Oral examination. During the exam, the students will also present a project they have worked on. More information available on the Unistudium web platform.
- Extended program
- - Strategic Marketing Framework (5C) and G-STIC action plan
- Porter’s 5 forces and SWOT analysis
- Marketing strategy and tactics
- Consumer behavior, creating customer value and customer relationship management
- Targeting
- How to create company value
- Gaining and defending market position
- Managing products and services
- Brand management
- Managing communication and incentives
- Persuasion and cognitive biases, in sales and management decisions
- Managing price
- Personal selling and retail strategy
- Creativity and innovation management
- Case studies and practical exercises.
A more detailed program is provided by the teacher on the Unistudium platform. - Obiettivi Agenda 2030 per lo sviluppo sostenibile
- This course contributes to the realization of the UN goals of the 2030 Agenda for Sustainable Development.