Unit STRATEGIC BUSINESS MANAGEMENT
- Course
- Engineering management
- Study-unit Code
- A002917
- Curriculum
- In all curricula
- Teacher
- Giulia Pascoletti
- Teachers
-
- Giulia Pascoletti
- Hours
- 72 ore - Giulia Pascoletti
- CFU
- 8
- Course Regulation
- Coorte 2023
- Offered
- 2025/26
- Learning activities
- Caratterizzante
- Area
- Ingegneria gestionale
- Sector
- ING-IND/35
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- Strategic Management is a course that seeks to provide a comprehensive look at organizations. It is designed to explore the vision and mission of an organization, examine principles, techniques, and models of organizational and environmental analysis, and discuss the theory and practice of strategy formulation and implementation. The course will also focus on marketing management, organizational behavior, and corporate communication - as they underlie organizational strategy formulation.
- Reference texts
- Chernev, A. Strategic Marketing Management: Theory and Practice. Cerebellum Press.
Elective reading:
- Roberts, K. Lovemarks, powerHouse Books
- Cialdini, R. Influence: The Psychology of Persuasion, Revised Edition. Harper Business
- La Bella, A. & Capece, G. Manuale di Direzione d'Impresa, Franco Angeli. (ONLY THE CHAPTER NAMED "Creatività, Innovazione e Sviluppo")
All the materials made available by the teacher on the Unistudium platform are part of the course and their study is necessary to pass the final exam. They are provided in addition to the textbooks listed here. - Educational objectives
- Students learn the basics of Social Network Analysis, in combination with other methods and tools – for example of Text Mining –, always applied to economic and business contexts. The course has a theoretical part, complemented by exercises and the learning of specific software.
The second module is about business management and includes the study of:
- Leadership;
- Management of working groups;
- Communication techniques and problem solving for change management;
- Design thinking and innovation management. - Prerequisites
- There are no mandatory classes to undertake before this one.
- Teaching methods
- Lectures, hands-on tutorials, case studies, and flipped classroom. Class attendance is highly recommended.
- Other information
- More information available on the university web platform Unistudium (look at the course page).
- Learning verification modality
- Oral examination. During the exam, the students will also present a project they have worked on. More information available on the Unistudium web platform.
- Extended program
- Part I: Business Analytics
- Introduction to Social Network Analysis and complex systems
- Network relationships and data collection
- Centrality measures
- Random networks, small-world and scale-free
- Clustering and structural holes
- Network communities
- Key roles in knowledge exchange networks
- Robustness and resilience
- Introduction to diffusion models
- Autocorrelation and QAP
- Introduction to big data analytics
- Honest signals
- Semantic Brand Score
Part II: Business Management
- Problem solving
- Change management
- Leadership
- Teambuilding
- Design Thinking for business strategy and innovation
Software:
- SBS BI, Pajek and Gephi.
Both modules include case studies and practical exercises.
A more detailed program is provided by the teacher on the Unistudium platform. - Obiettivi Agenda 2030 per lo sviluppo sostenibile
- This course contributes to the realization of the UN goals of the 2030 Agenda for Sustainable Development.