Unit RETAIL MARKETING
- Course
- Business administration
- Study-unit Code
- A001439
- Location
- PERUGIA
- Curriculum
- Economico e manageriale
- Teacher
- Marina Gigliotti
- Teachers
-
- Marina Gigliotti
- Hours
- 42 ore - Marina Gigliotti
- CFU
- 6
- Course Regulation
- Coorte 2019
- Offered
- 2021/22
- Learning activities
- Affine/integrativa
- Area
- Attività formative affini o integrative
- Academic discipline
- SECS-P/08
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- Distribution channels represent the fundamental link between production and consumption, in terms of product and information flow.
The course deals with the strategies and operational levers of the modern retailers. - Reference texts
- Castaldo, S. (2008). Retail & channel management. Egea.
FULL BOOK
Fornari, D., Grandi, S., & Fornari, E. (2019). # Retailvision: Gli scenari del marketing distributivo. EGEA spa.
ONLY CHAPTER 3 - Educational objectives
- The course is aimed at:
- understand the role of retailers in modern markets
- understand the main competitive strategies of a retailer
- understand the marketing strategies of a retailer
- understanding the management of muticanality
- understanding the main features of the manufacturer-retailer - Prerequisites
- The student must know the strategies and main tools of firm management.
This knowledge is considered acquired within the course of Business Management. - Teaching methods
- Face-to-face
Case studies
Project work
Seminars - Other information
- The course is on first semester (September-December 2021).
For the teaching activities please consult the webpage of the Department of Economics
https://www.econ.unipg.it/didattica/sede-di-perugia/laurea-in-economia-aziendale/orario-delle-lezioni - Learning verification modality
- Written Exam
The written test consists of four open-ended questions regarding the teaching material mentioned in the program.
The duration of the written exam is 1 hour.
Erasmus students can choose for an oral exam in Italian or English language - Extended program
- - The evolution of the distribution sector in Italy
- Commercial services and sales environment
- The competitive strategies of retailers
- Retail marketing
- Channel design
- Multi-channel management
- Trade marketing
- The Italian distribution system
- The innovation of retailers
- Private label
- E-commerce and omnichannel strategy