Unit CONSUMER BEHAVIOUR
- Course
- Economics and management
- Study-unit Code
- A004826
- Location
- PERUGIA
- Curriculum
- International business
- Teacher
- Marina Gigliotti
- Teachers
-
- Marina Gigliotti
- Hours
- 63 ore - Marina Gigliotti
- CFU
- 9
- Course Regulation
- Coorte 2024
- Offered
- 2025/26
- Learning activities
- Caratterizzante
- Area
- Aziendale
- Sector
- SECS-P/08
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- English
- Contents
- This course provides a comprehensive overview of the theories, concepts, and applications relevant to the study of consumer behaviour. Students will gain an understanding of the psychological, social, and cultural factors that influence how individuals select, buy, use, and dispose of goods and services to satisfy their needs and desires.
- Reference texts
- The required reading materials will be specified at the start of the lectures
- Educational objectives
- Upon successful completion of this course, students will be able to:
- Explain the importance of studying consumer behaviour for marketing strategy and public policy.
- Analyze the main theoretical frameworks used to understand consumer actions.
- Identify and evaluate the role of internal (psychological) and external (sociological) factors in the consumption process.
- Map the stages of the consumer decision-making process for different product types.
- Apply consumer behaviour concepts to real-world marketing challenges. - Prerequisites
- Basic knowledge of marketing and business management is required to understand the topics covered in this course.
- Teaching methods
- Lectures
Case studies
Project work
Seminars - Other information
- Please consult the Department's webpage at the following address: www.econ.unipg.it
- Learning verification modality
- The exam consists of a written test with open-ended questions. For the purpose of the final evaluation, the results of the discussion of a project work concerning the topics covered in the course are also considered. Students may choose to voluntarily undertake and present this project work during the course.
For information on support services for students with disabilities and/or specific learning disorders (SLD), please visit the following page: http://www.unipg.it/disabilita-e-dsa - Extended program
- - the importance and approaches to the study of consumer behaviour;
- main theories for the study of consumer behaviour;
- motivations and needs;
- the consumer decision-making process;
- identity and personality;
- social influence;
- thematic insights on nudging and persuasion.