Unit LABORATORY OF DESIGN
- Course
- Design
- Study-unit Code
- A002160
- Curriculum
- In all curricula
- Teacher
- Benedetta Terenzi
- CFU
- 15
- Course Regulation
- Coorte 2025
- Offered
- 2025/26
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa integrata
DESIGN
| Code | A002162 |
|---|---|
| CFU | 5 |
| Teacher | Benedetta Terenzi |
| Learning activities | Base |
| Area | Formazione di base nel progetto di design |
| Academic discipline | ICAR/13 |
| Type of study-unit | Obbligatorio (Required) |
Cognomi A-L
- CFU
- 5
- Teacher
- Benedetta Terenzi
- Teachers
- Benedetta Terenzi
- Hours
- 45 ore - Benedetta Terenzi
Cognomi M-Z
- CFU
- 5
- Teacher
- Maria Dolores Morelli
- Teachers
- Maria Dolores Morelli
- Hours
- 45 ore - Maria Dolores Morelli
GRAPHIC DESIGN
| Code | A002163 |
|---|---|
| CFU | 5 |
| Teacher | Valeria Menchetelli |
| Learning activities | Base |
| Area | Formazione di base nel progetto di design |
| Academic discipline | ICAR/13 |
| Type of study-unit | Obbligatorio (Required) |
Cognomi A-L
- CFU
- 5
- Teacher
- Valeria Menchetelli
- Teachers
- Valeria Menchetelli
- Hours
- 45 ore - Valeria Menchetelli
- Language of instruction
- Italian
- Contents
- The course aims to convey the fundamental principles of graphic design.
- Reference texts
- Pierpaolo Vetta, Sergio Polano. (2002). Abecedario. Electa.
Daniele Baroni, Maurizio Vitta. (2003). Storia del Design Grafico. Longanesi.
Massimo Vignelli. (2010).The Vignelli Canon. Lars Mu¨ller Publishers.
Daniele Barbieri. (2011). Guardare e leggere. La comunicazione visiva dalla pittura alla tipografia. Carocci.
Lars Mu¨ller. (2015). Josef Mu¨ller-Brockmann, Pioneer of Swiss Graphic Design. Lars Mu¨ller Publishers.
Wally Olins. (2015). Brand new. Il futuro del branding nella società che cambia. Einaudi.
Ferro Piludu. (2016). Segno Libero. Elèuthera. - Educational objectives
- The course aims to develop theoretical, methodological and operational tools for design and communication (design strategy and communication). The course will guide students to understand and explore the execution phases of a project by stimulating the development of a personal and original design method through analysis, research, concept design, development, and final presentation of the project. The course will include an overview of the main moments in the evolution of the design discipline and the 'typographical form' starting from experiences of modernity and the avant-garde. Students will be involved in a series of projects focused on the importance of visual communication and on the fundamental relationship/interaction between design and typography, where shapes, signs and fonts merge into a balanced and harmonious communicative structure.
- Prerequisites
- None
- Teaching methods
- The course includes theoretical lessons and practical exercises.
- Other information
- None
- Learning verification modality
- Practical exercises: elaboration of graphic design themes developed both independently and in a team, to verify critical skills and relational abilities.
Oral exam: individual discussion lasting about thirty minutes, supported by the graphic design works produced and aimed at ascertaining expressive and communicative skills. - Extended program
- 1. Acquire basic problem-solving and Lateral Thinking processes.
2. Assimilate the basic principles of composition in two-dimensional space.
3. Acquire a basic typographical grammar to structure verbal messages in visual terms.
4. Understand the role of images in graphic communication.
5. Learn the basic theories of communication including semiotics, rhetoric, and narrative, and their applications in design.
6. Understand the importance and value of a brand/visual identity and its relationship to the Brand concept.
7. Acquire a basic knowledge of the history of typefaces and graphic design from the early Renaissance to contemporary design.
8. Acquire the skills and abilities necessary for the execution of projects in the function of a projection in the world of work.
9. Learn the criteria for the evaluation of design solutions.
10. To assimilate and appreciate the culture of design.
11. Discover the emotional aspects of graphic design.
12. Understand professional contexts such as media, types of clients, public and private.
Cognomi M-Z
- CFU
- 5
- Teacher
- Marika Mastrandrea
- Teachers
- Marika Mastrandrea
- Hours
- 45 ore - Marika Mastrandrea
MARKETING AND CORPORATE COMMUNICATION
| Code | A002164 |
|---|---|
| CFU | 5 |
| Teacher | Antonio Picciotti |
| Learning activities | Caratterizzante |
| Area | Scienze economiche e sociali |
| Academic discipline | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
Cognomi A-L
- CFU
- 5
- Teacher
- Antonio Picciotti
- Teachers
- Antonio Picciotti
- Hours
- 45 ore - Antonio Picciotti
Cognomi M-Z
- CFU
- 5
- Teacher
- Antonio Picciotti
- Teachers
- Antonio Picciotti
- Hours
- 45 ore - Antonio Picciotti