Unit Sociology and Territorial Marketing

Course
Public, digital and corporate communication
Study-unit Code
A001473
Curriculum
Comunicazione d'impresa
Teacher
Paola De Salvo
Teachers
  • Paola De Salvo
Hours
  • 42 ore - Paola De Salvo
CFU
6
Course Regulation
Coorte 2020
Offered
2020/21
Learning activities
Affine/integrativa
Area
Attività formative affini o integrative
Academic discipline
SPS/10
Type of study-unit
Obbligatorio (Required)
Type of learning activities
Attività formativa monodisciplinare
Language of instruction
Italian language

INTERNATIONAL AND ERASMUS STUDENTS are invited to follow the course. Readings and other teaching materials may be available in English; written and / or oral exams, as indicated in
teaching, can be taken in English. Contact the teacher for a
appointment in the first week of lessons
Contents
The sociology of the territory: definition and theories
Detailed study , thanks also to specific seminars, on topics of particular interest:
differences between environment, territory and places;
culture and local identity;
material and immaterial values;
sustainability and participatory local governance;
territory promotion
internal areas and marginality. The role of community businesses in local development
Reference texts
- ELENA BATTAGLINI (2014) Sviluppo territoriale dal disegno della ricerca alla valutazione dei risultati Franco Angeli Capitoli 1,2,3,4,5,6
- Barca F. (2015), Disuguaglianze territoriali e bisogno sociale. La sfida delle aree interne, Lettura annuale Ermanno Gorrieri, Fondazione Gorrieri, Modena 28 maggio.
- Lucatelli S. Strategia Nazionale per le Aree Interne: un punto a due anni dal lancio della Strategia, in Agriregionieuropa anno 12 n°45, Giu 2016
- PIER ANGELO MORI, JACOPO SFORZI (2019) (a cura di)
Imprese di comunità, limited to chapters I e VI
Educational objectives
Stimulate knowledge about the main phenomena related to the development and promotion of the territories.
Deepen the theoretical and methodological tools for the analysis and interpretation of a territory context defined as space, as a place for its economic, historical and cultural peculiarities and as a collective actor for the ties, networks and relationships present in it
Prerequisites
Knowledge of basic sociological concepts
Teaching methods
The course is organized as follows:
- Classroom lectures on the topics of the course
- testimonials
- Research in depth individual and/or in group
Other information
Attendance is not mandatory but it is recommended
Learning verification modality
The exam includes an oral test and a project work realized independently or in groups for attending students ONLY. The oral exam is a discussion lasting about 20 minutes which is intended to assess the level of knowledge and understanding achieved by students on the contents specified in the program. This evaluation will take into reference the correctness of the information, its completeness,the knowledge, the correct syntax, as well as the autonomous organization of the examination
For information on support services for students with disabilities and / or DSA visit the page http://www.unipg.it/disabilita-e-dsa
Extended program
The course aims to understand the meaning and the sociological contents on the themes of the territory and the environment. In the first part of the course some important areas of study of the sociology of the territory will be illustrated, introducing the most current trends related to these areas, particular attention will be paid to aimed at enhancing the territory as a process that links the socio-economic and cultural aspects to a sustainable development that gives value to the sense of places.
The second part of the course explores the topic of internal areas, the opportunities and critical issues related to their enhancement and development and that of community based enterprises as an effective tool for local development.
Condividi su