Unit BUSINESS MANAGEMENT
- Course
- Business administration
- Study-unit Code
- 20002509
- Curriculum
- In all curricula
- CFU
- 9
- Course Regulation
- Coorte 2018
- Offered
- 2019/20
- Learning activities
- Caratterizzante
- Area
- Aziendale
- Academic discipline
- SECS-P/08
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
BUSINESS MANAGEMENT - Cognomi A-L
| Code | 20002509 |
|---|---|
| CFU | 9 |
| Teacher | Luca Ferrucci |
| Teachers |
|
| Hours |
|
| Learning activities | Caratterizzante |
| Area | Aziendale |
| Academic discipline | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
| Language of instruction | Italian |
| Contents | L’impresa e l’ambiente competitivo: un’analisi evolutiva La varietà delle imprese indotta da fattori esogeni La varietà delle imprese indotta da fattori endogeni Lo sviluppo delle imprese: strategie, modelli e strumenti per la crescita L’analisi per le scelte strategiche Le strategie corporate Le strategie business Le strategie di fronteggiamento della crisi Le strategie di innovazione La performance strategica Le scelte di progettazione organizzativa (solo da pag. 295 a pag. 301) Marketing Produzione Logistica e SCM |
| Reference texts | Luca Ferrucci, Annalisa Tunisini, Tonino Pencarelli, Economia e Management delle Imprese, Hoepli, 2017, Milano |
| Educational objectives | L'obiettivo formativo consiste nel fornire strumenti concettuali e operativi in relazione al funzionamento dell'impresa, sia nell'ambito di un sistema competitivo esterno che in relazione agli aspetti organizzativi, strategici e gestionali interni. |
| Prerequisites | Aver sostenuto gli esami del primo anno considerati ai sensi del regolamento didattico propedeutici |
| Teaching methods | Lezioni teoriche |
| Learning verification modality | Prova scritta con quattro domande aperte da completarsi in un'ora |
| Extended program | L’impresa e l’ambiente competitivo: un’analisi evolutiva La varietà delle imprese indotta da fattori esogeni La varietà delle imprese indotta da fattori endogeni Lo sviluppo delle imprese: strategie, modelli e strumenti per la crescita L’analisi per le scelte strategiche Le strategie corporate Le strategie business Le strategie di fronteggiamento della crisi Le strategie di innovazione La performance strategica Le scelte di progettazione organizzativa (solo da pag. 295 a pag. 301) Marketing Produzione Logistica e SCM |
BUSINESS MANAGEMENT - Cognomi M-Z
| Code | 20002509 |
|---|---|
| CFU | 9 |
| Teacher | Andrea Runfola |
| Teachers |
|
| Hours |
|
| Learning activities | Caratterizzante |
| Area | Aziendale |
| Academic discipline | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
| Language of instruction | Italian |
| Contents | The course analyzes the main areas of basic management. After analyzing the firm and its competive environment, it presents the main strategic decisions and the main areas of the management of the firm such as production, marketing and supply chain management |
| Reference texts | Tunisini A., Pencarelli T., Ferrucci L. (2014), Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale, Hoepli, Milano Chapters: 2,3,4,5,6,7,8,9,10,13,15,16,17,18,19,20 |
| Educational objectives | The course offers both theoretical and operational knowledge and skills on the fundamentals of firm's management. The main knowledge will be: - To know the variety of behaviors of enterprises; - To know the main dimensions of competitive analysis; - To know the main competitive and growth strategies; - To know the main decisions regarding the functions of the firm: production, marketing, R& D, logistics and sourcing; The main skills will be: - To evaluate the competitive environment - To identify strategic alternatives - To identify the main decisions in the management of the company |
| Prerequisites | Please refer to the official website of the Department of Economics: www.econ.unipg.it |
| Teaching methods | Lectures on all subjects of the course Seminars |
| Other information | Please refer to the official website of the Department of Economics: www.econ.unipg.it |
| Learning verification modality | Written exam with open answer questions. The test (1 hour) requires students to answer to four open answer questions. |
| Extended program | Firms and competitive environment National contexts and sectors Firm's dimension and governance Resource base theory Corportate strategies Business strategies Firm's organization Firm's performance Corportate Social Responsability Managing production Supply Chain Management Marketing Management Managing distribution channels |