Unit Sociology and Territorial Marketing
- Course
- Public, digital and corporate communication
- Study-unit Code
- A001473
- Curriculum
- Comunicazione d'impresa
- Teacher
- Paola De Salvo
- Teachers
-
- Paola De Salvo
- Hours
- 42 ore - Paola De Salvo
- CFU
- 6
- Course Regulation
- Coorte 2021
- Offered
- 2021/22
- Learning activities
- Affine/integrativa
- Area
- Attività formative affini o integrative
- Academic discipline
- SPS/10
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian language
INTERNATIONAL AND ERASMUS STUDENTS are invited to follow the course. Readings and other teaching materials may be available in English; exams can be taken in English. Contact the teacher for a
appointment in the first week of lessons - Contents
- The sociology of the territory: definition and theories
Detailed study , thanks also to specific seminars, on topics of particular interest:
differences between environment, territory and places;
culture and local identity;
material and immaterial values;
sustainability and participatory local governance;
territory promotion
Particular attention will be paid to the narration and communication of the territory - Reference texts
- BATTAGLINI E. (2014) Sviluppo territoriale dal disegno della ricerca alla valutazione dei risultati Franco Angeli chapter 1,2,3,4,5
DE SALVO P., BURINI C., PIZZI M. (2021)
Territorialità e partecipazione civica. Teorie e casi an essay of your choice from the first part of the book
ROLANDO S. (2021) Public Branding. Per un nuovo modo di narrare i territori e le loro identità chapters 3 to 9 - Educational objectives
- Stimulate knowledge about the main phenomena related to the development and promotion of the territories.
Deepen the theoretical and methodological tools for the analysis and interpretation of a territory context defined as space, as a place for its economic, historical and cultural peculiarities and as a collective actor for the ties, networks and relationships present in it - Prerequisites
- Knowledge of basic sociological concepts
- Teaching methods
- The course is organized as follows:
- Classroom lectures on the topics of the course
- testimonials
- Research in depth individual and/or in group - Other information
- Attendance is not mandatory but it is recommended
- Learning verification modality
- The exam includes an oral test and a project work realized independently or in groups for attending students ONLY. The oral exam is a discussion lasting about 20 minutes which is intended to assess the level of knowledge and understanding achieved by students on the contents specified in the program. This evaluation will take into reference the correctness of the information, its completeness,the knowledge, the correct syntax, as well as the autonomous organization of the examination
For information on support services for students with disabilities and / or DSA visit the page http://www.unipg.it/disabilita-e-dsa
The teaching will take place in mixed mode if the health emergency continues - Extended program
- The course aims to understand the meaning and the sociological contents on the themes of the territory and the environment. In the first part of the course some important areas of study of the sociology of the territory will be illustrated, introducing the most current trends related to these areas, particular attention will be paid to aimed at enhancing the territory as a process that links the socio-economic and cultural aspects to a sustainable development that gives value to the sense of places.
The protection and enhancement of the naturalistic and cultural heritage of a territory can be based on its knowledge and the narration is what allows us to transfer this knowledge, to empower the community on the importance of passing on to future generations what we have inherited from our past. The second part of the course will deepen the theme of the narration of the territory, strategic support in the processes of communication and promotion - Obiettivi Agenda 2030 per lo sviluppo sostenibile
- Questo insegnamento concorre alla realizzazione degli obiettivi ONU dell'Agenda 2030 per lo Sviluppo Sostenibile