Unit ECONOMICS OF CULTURAL HERITAGE

Course
Economics of tourism
Study-unit Code
20098306
Location
ASSISI
Curriculum
Eventi, cultura e territorio
Teacher
Maria Chiara D'errico
Teachers
  • Maria Chiara D'errico
Hours
  • 42 ore - Maria Chiara D'errico
CFU
6
Course Regulation
Coorte 2020
Offered
2022/23
Learning activities
Affine/integrativa
Area
Attività formative affini o integrative
Academic discipline
SECS-P/01
Type of study-unit
Obbligatorio (Required)
Type of learning activities
Attività formativa monodisciplinare
Language of instruction
Italian
Contents
1. Introduction
2. The Art market
3. The Art demand
4. The Art supply
5. Inequalities and uncertainty in the income of artists
6. Public and private investments
7. Cultural assets
8. Museums and libraries
9. The Live Performance Market
10. The analysis of the environmental heritage and the connection with the economic system
Reference texts
G. Candela, A.E. Scorcu (2004) Economia delle arti, Zanichelli, Bologna.
Any basic microeconomic text can be consulted for the part related to microeconomics recalls.
Slides and other learning materials will be available during the lessons.
Educational objectives
The aim of the course is to provide the student with the basics of economic concepts and methods involved
the analysis of economic problems related to cultural and environmental heritage.
The course focuses on analytical tools for the evaluation of artistic and cultural heritage
and their link with territorial institutions and systems. The course is strucutred into the following main topics:
1) Analysis of the demand and supply of the different art markets in a microeconomic framework.
2) Market failures applied to the cultural sector
(meritorious goods, public goods, externalities). The analysis of public intervention in the art markets,
analysis and evaluation of the impact of artistic heritage and cultural activities in the local and national economy.
3) Intergenerational aspects of cultural and environmental problems. The discount of the future: Cost benefit and cost effectiveness analysis.
4) The last part of the course will focus on the analysis of the relationship between economy and environment
as well as the economic analysis of environmental heritage for the appropriate policies design.
Prerequisites
In order to be able to understand and successfully tackle the course, students should have the basic knowledge of microeconomics; these are notions that students should have already acquired during the learning program.
Teaching methods
The course is organized as follows:
-Lectures on all the subject f the courses;
-Tutorials lessons covering all the subjects.
Other information
Even if the course attendance is not compulsory it is strongly recommended
Learning verification modality
The exam consists in a 90 minutes written test. The written test aims to assuring the le level of knowledge and understanding achieved by the student. The written test is composed by four open questions covering all the subjects.
Extended program
1. Introduction to art
1.1 Some microeconomic notions . Market failures, monopolies and monopolistic behaviors, public goods, information asymmetries and externalities. Duopoly and collusive strategies.
1.2 Art, culture and tourism

2. The art market
2.1 Art goods and services
2.2 The exchange of goods and services of art
2.3 The artistic and economic evaluation of the exchange
2.4 The role of gatekeeper
2.5 Public goods and artistic goods
2.6 Life cycle of a work of art

3. The Art demand
3.1 Art consumption
3.2 Habit formation theory
3.3 Effects in continuous time
3.4 Social externalities
3.5 An empirical analysis of the art demand

4. The offer of art
4.1 The production of art assets
4.2 The preservation of art assets
4.3 The marketing of art assets
4.4 The role of the critic
4.5 Monopoly and price discrimination
4.6 Monopoly power and falsification

5. Artist income inequalities and uncertainty
5.1 Artists and their income
5.2 Satisfaction and sacrifice
5.3 Inequalities in the income of artists
5.4 The Legal Protection of Authors
5.5 Legal Protection of Masters
5.6 The uncertainty of the artists' merits
5.7 The artists' selection

6. Public and private interventions in favor of art
6.1 Public intervention in the art market
6.2 Intervention modes
6.3 Types of artistic goods and the reasons for public intervention
6.4 The limits of public intervention
6.5 Tools for intervention and decentralization
6.6 Monetary and in-kind grants
6.7 The cultural market Regulation
6.8 Private intervention in the art market
6.9 Art organizations, public funding and sponsorships
6.10 The financing market and fund-raising

7. Cultural assets
7.1 Definition of Cultural Property
7.2 Public action and cultural heritage
7.3 The economic classification of cultural goods
7.4 Value of cultural goods

8. Museums and libraries
8.1 Museums
8.2 Landing and evolution of museums
8.3 Function and organization of a museum
8.4 The role of competition in the museum sector: product, price, promotion and marketing
8.5 Funding of museums
8.6 Museum setup and management to the visitor
8.7 Permanent and temporary exhibitions
8.8 Museums on the Net
8.9 Virtual museums
8.10 Libraries and their production
8.11 Costs and management of libraries
8.12 Economic impact of museums and libraries

9. The live art market
9.1 Shows
9.2 The demand
9.3 The supply
9.4 Production costs
9.5 Baumol's technical progress and morbidity
9.6 The profits of entertainment companies
9.7 The prices of the shows
9.8 Promotion and Marketing
9.9 Festivals and Related Economic Effects
10. The market for reproducible art
10.1. Live art and reproducible art
10.2. The economic characteristics of reproducible art
10.3. The movie market
10.4. The movie Financing
10.5. The movie production
10.6. The movie distribution
10.7. The demand of movies
10.11. The book market
10.12. The production and distribution of book
10.13. The price system in publishing
10.14. Technological innovation in book publishing
10.15. The record market
10.16. Production and copying of the disc
10.17. The distribution and promotion of the disc
10.18 Reproducible art and tourism

11 The visual art market
11.1. The visual art markets
11.2. The price of visual works of art
11.3. The structure of the market and the formation of
prices
11.4. The merchants and the galleries
11.5. The auction houses
11.6. Art fairs
11.7. The collectionism
11.8. Information and the functioning of the market
11.9. The characteristics of investment in visual art.
12. The price of the paintings
12.1. The price indices of the paintings
12.2. How to construct price indices
12.3. The price index of the representative painting
12.4. The market for paintings in Italy and the speculative bubble
12.5. The price structure of the paintings and the link with the financial and real markets
12.6. Price indices by authors
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