Unit DESTINATION MANAGEMENT
- Course
- Economics of tourism
- Study-unit Code
- 20099309
- Location
- ASSISI
- Curriculum
- Eventi, cultura e territorio
- Teacher
- Simone Splendiani
- Teachers
-
- Simone Splendiani
- Hours
- 63 ore - Simone Splendiani
- CFU
- 9
- Course Regulation
- Coorte 2020
- Offered
- 2022/23
- Learning activities
- Caratterizzante
- Area
- Aziendale
- Academic discipline
- SECS-P/08
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- - Destination Management: basic concepts
- Tourism and development: the role of local actors
- Territorial tourism development and Destination Management
- Sustainable tourism and Destination Management
- The concept of tourist destination
- Models of local tourism supply systems
- Analysis of the tourist destination: push and pull factors
- The local tourist offer system
- Role and composition of the D.M.O.
- Functions of the D.M.O .: destination marketing and quality management
- Analysis of the demand of the destination
- Destination Marketing
- Destination management and web marketing
- Social media marketing and destination management
- Territorial tourism planning - Reference texts
- 1) Management e marketing delle destinazioni turistiche territoriali, U. Martini (Ed.), 2017
2) Social Media Marketing per il turismo. Come costruire il marketing 2.0 e gestire la reputazione della destinazione. Ejarque J. 2015
3) Destination Management e Pianificazione Turistica Territoriale. Casi e esperienze in Italia, Splendiani S., 2017 - Educational objectives
- The aim of the course is to provide the theoretical and applicative tools of the management of tourist destinations. A fairly recent discipline, Destination Management originates from the business management studies and it aims to apply managerial models and tools to the tourist-oriented territories, in order to enhance its competitiveness in an increasingly global market of tourist destinations.
- Prerequisites
- Knowledge of tourism management and marketing concepts is required, as discussed in the course of Economics and Management of Tourist Enterprises
- Teaching methods
- Lectures, seminars, project works
- Learning verification modality
- Oral exam
- Extended program
- - Destination Management: basic concepts
- Tourism and development: the role of local actors
- Territorial tourism development and Destination Management
- Sustainable tourism and Destination Management
- The concept of tourist destination
- Models of local tourism supply systems
- Analysis of the tourist destination: push and pull factors
- The local tourist offer system
- Role and composition of the D.M.O.
- Functions of the D.M.O .: destination marketing and quality management
- Analysis of the demand of the destination
- Destination Marketing
- Destination management and web marketing
- Social media marketing and destination management
- Territorial tourism planning