Unit SOCIOLOGY OF DIGITAL MEDIA
- Course
- Communication sciences
- Study-unit Code
- A001404
- Curriculum
- In all curricula
- Teacher
- Rita Marchetti
- Teachers
-
- Rita Marchetti
- Hours
- 63 ore - Rita Marchetti
- CFU
- 9
- Course Regulation
- Coorte 2020
- Offered
- 2021/22
- Learning activities
- Caratterizzante
- Area
- Metodologie, analisi e tecniche della comunicazione
- Academic discipline
- SPS/08
- Type of study-unit
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- The first module focuses on the conceptual and theoretical framework of digital communication. Based on the classical theories of communication, the theories of the digital media will be treated in the light of the changed medial panorama and the sociocultural and technological transformations of the current information society.
The second module will address the transformations related to the dissemination of digital communication in the daily life of individuals paying particular attention to the new role taken by digital platforms. - Reference texts
- Stella R., Riva C., Scarcelli C. M., Drusian M. (2018 second edition). Sociologia dei new media. Novara: UTET
J. Van Dijck, T. Poell, M. De Waal, (2019), Platform Society. Valori pubblici e società connessa, Milano, Guerini e Associati
Other readings will be indicated during the course.
Students not attending the class will contact the professor. - Educational objectives
- At the end of the course students will be able to:
- demonstrate their knowledge about the main theories on digital communication and social media;
- apply, with independent judgment, the acquired knowledge to contemporary culture contexts of production and consumption. - Prerequisites
No specific prerequisities are required.- Teaching methods
- Three lessons per week.
Frontal lessons, work group and discussion in the classroom. - Other information
Attendance is strongly recommended.- Learning verification modality
- Oral examination. In order to understand how students learn and what they know, the oral exam is essential, in particular to evaluate the level of knowledge reached by the students on the implications mentioned during the course.
The oral exam will also test the communication skills of the student with particular attention to compliance with the rules of public speaking.
NB: Non-attending students are not required to conduct the exercise.
Attending students are exonerate to study half of the book chosen. The teacher will provide detailed instructions during the course.
Facilities for special needs students:
http://www.unipg.it/disabilita-e-dsa - Extended program
Introduction to digital media study
Definition of digital media
Digital or new media?
The history of the Internet, the web and social media
Forms and languages of Digital
Digitization, hybridization and convergence
Multimedia, hypertextuality, interactivity
Customization, cross-mediality and collaborative web
Network society
Information society
Mass autocommunication
Laws of the network society
Networking
Computer-mediated communication
Networked individualism
Affordances of platforms
Persistence, spreadability, searchability, visibility
Public/private
Collapse of contexts
Digital media and online participation
Digital public sphere and online political participation
Online movements and democracy
Convergent culture
Public connected between information, consumption and entertainment
Platform society
The platform society as a contested concept
Platform mechanisms