Unit LABORATORY OF RETAIL DESIGN
- Course
- Design
- Study-unit Code
- A000293
- Curriculum
- In all curricula
- Teacher
- Elisabetta Furin
- CFU
- 12
- Course Regulation
- Coorte 2021
- Offered
- 2022/23
- Type of study-unit
- Opzionale (Optional)
- Type of learning activities
- Attività formativa integrata
PHOTOGRAPHY
| Code | A000297 |
|---|---|
| CFU | 6 |
| Teacher | Francesco Bono |
| Teachers |
|
| Hours |
|
| Learning activities | Caratterizzante |
| Area | Design e comunicazioni multimediali |
| Academic discipline | L-ART/06 |
| Type of study-unit | Opzionale (Optional) |
| Language of instruction | Italian |
| Contents | The course offers an introduction to the history and theory of photography. |
| Reference texts | Graham Clarke, La fotografia. Una storia culturale e visuale, Einaudi, Torino 2009. Claudio Marra, Che cos'è la fotografia, Carocci, Roma 2017. Susan Sontag, Sulla fotografia, Einaudi, Torino 2004. Roland Barthes, La camera chiara. Note sulla fotografia, Einaudi, Torino 2003. Juliet Hacking (a cura di), Fotografia. La storia completa, Atlante, Bologna 2013. Tom Ang, Photography. Il libro completo sulla storia della fotografia, Gribaudo, Milano 2016. |
| Educational objectives | The course aims to provide students with the necessary skills to use photography as a tool of information and knowledge. The students will acquire the ability of reading, interpreting and using photography in the various fields of application, with specific reference to Interior Design, Exhibit Design, Retail Design and Product Design. |
| Prerequisites | None. |
| Teaching methods | The course is divided into theoretical and practical lessons. |
| Other information | None. |
| Learning verification modality | The exam consists of a final oral text, i.e. a discussion-interview on the topics of the course. The interview will verify that the student is able to discuss what learnt during the course with method, propriety of language and of exposure. The duration of the test varies depending on the performance of the test itself. |
| Extended program | The course offers an introduction to the history and theory of photography and its use in Interior Design, Exhibit Design, Retail Design and Product Design. It is divided into the following didactic units: 1. The origins of photography; 2. The photographic portrait; 3. Landscape photography; 4. Documentary photography; 5. Photography as Art. |
RETAIL DESIGN
| Code | A000294 |
|---|---|
| CFU | 6 |
| Teacher | Elisabetta Furin |
| Teachers |
|
| Hours |
|
| Learning activities | Caratterizzante |
| Area | Design e comunicazioni multimediali |
| Academic discipline | ICAR/13 |
| Type of study-unit | Opzionale (Optional) |
| Language of instruction | Italian |
| Contents | The teaching is aimed at transmitting the fundamental principles of planning for Retail Design. |
| Reference texts | - Michele Trevisan, Massimo Pegoraro, "Retail Design. Progettare la shopping experience", FRANCOANGELI (2007) - Massimo Malagugini, "Allestire per comunicare. Spazi divulgativi e spazi persuasivi", FRANCOANGELI (2008) - William Georgi, Shonquis Moreno, Ana Martins, "Powershop 6: Retail Design Now", Frame (2019) - Brendan MacFarlane, "Store Design: Experience-Based Retail", Images, (2018) - Rainer Zimmermann, Philipp Teufel, "Holistic Retail Design – Reshaping Shopping for the Digital Era", Frame (2015) - Philip Kotler, Giuseppe Stigliano, "Retail 4.0. 10 regole per l’Era digitale", Mondadori (2018) |
| Educational objectives | The course aims to provide the student with an approach to the design of retail spaces, both through theoretical knowledge and practical study of the fundamental tools and phases of the design process. |
| Prerequisites | None |
| Teaching methods | The course is articulated into theoretical lessons and practical exercises. |
| Other information | The Retail Design module coordinates with the teaching of Photography as integral parts of a unitary vision of the design process, expressed in the Laboratory of Retail Design. |
| Learning verification modality | The final exam is individual and includes an oral test on the theoretical contents and the display of the graphics required for the development of the practical exercises. The purpose of the test is to verify the level of knowledge and the ability to apply the design principles. For information on support services for students with disabilities and / or SLD, please visit the page http://www.unipg.it/disabilita-e-dsa |
| Extended program | The main macro-topics of this module are: 1- From planning to communication 2- The factors that influence the project 3- The components of the design 4- Display systems 5- Retail Design Process |