Unit LABORATORY OF STRATEGIC ANALYSIS AND BUSINESS PLANNING
- Course
- Business administration
- Study-unit Code
- 20A00094
- Location
- PERUGIA
- Curriculum
- Accounting strategy and control
- Teacher
- Andrea Cardoni
- Teachers
-
- Andrea Cardoni
- Hours
- 21 ore - Andrea Cardoni
- CFU
- 3
- Course Regulation
- Coorte 2023
- Offered
- 2024/25
- Learning activities
- Altro
- Area
- Altre conoscenze utili per l'inserimento nel mondo del lavoro
- Academic discipline
- NN
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- English
- Contents
The course deals with one of the main tools of strategic analysis and business planning, namely the Business Model. Particular attention is paid to the Canvas business model, which is explored in depth in its implementation and design aspects.- Reference texts
Readings and supporting materials suggested during the lectures and the slides of the lectures available on Unistudium platform.- Educational objectives
The learning outcomes are referred to the following knowledge and skills:
- knowledge of the business model canvas;
- ability to develop a business idea;
- ability to validate the business idea through the construction of the business model canvas;
- ability to build a business plan starting from the business model canvas.- Prerequisites
In order to face the subjects described and the conceptual tools proposed with the necessary awareness, it is very important to have a good knowledge of business economics and principles of accounting.- Teaching methods
Face-to-face lectures, seminars, presentation and discussion of real cases.
During the lectures some group works and business cases could be assigned and, if applicable, evaluated on a individual basis.- Learning verification modality
In order to test the technical capacity to apply the concepts learned during the course the students are required to implement a Project Work on business model canvas to be presented and discussed during the oral exam, valid to gain the eligibility for the learning credit acquisition.- Extended program
- The business model as a fundamental tool for strategic analysis
- The pillars of the business model
- The business model canvas
- Types and approaches to the business model canvas
- From business idea to business model design
- From business model design to business plan