Unit Internet-based Communication Strategies

Course
Public, digital and corporate communication
Study-unit Code
GP003288
Curriculum
Media digitali
Teacher
Luca Garosi
Teachers
  • Luca Garosi
Hours
  • 42 ore - Luca Garosi
CFU
6
Course Regulation
Coorte 2022
Offered
2023/24
Learning activities
Caratterizzante
Area
Discipline della comunicazione pubblica e d'impresa
Academic discipline
SPS/08
Type of study-unit
Obbligatorio (Required)
Type of learning activities
Attività formativa monodisciplinare
Language of instruction
Italian
Contents
The course introduces the concepts related to the Internet in relation to communication and journalism. The first part presents post-pandemic scenarios in the world of the web, focusing on digital content (texts, videos, audios and images); in the second, digital communication strategies are studied, especially by analyzing the processes related to the world of social media; in the third, the course focuses on the future of the web, both on its opportunities (especially in terms of the labor market) and on potential threats; finally, the course also includes a practical part (for attending students) in which students are put to the test with the design of an integrated communication plan (both off-line and on-line).
Reference texts
For attending students:
Garosi L. , Comunicare (bene) in rete, Dario Flaccovio, Palermo, 2018
Delzio F., The era of free work, Rubbettino Editore, Rome, 2023
Handout - edited by the teacher - with current affairs articles and scientific insights on the topics of the course

For non-attending students:
Garosi L. , Comunicare (bene) in rete, Dario Flaccovio, Palermo, 2018
Delzio F., The era of free work, Rubbettino Editore, Rome, 2023
Garosi L., Green Branding, Dario Flaccovio Editore, Palermo, 2018
Handout - edited by the teacher - with current affairs articles and scientific insights on the topics of the course
Educational objectives
At the end of the course the student will have acquired the ability to create multimedia contents (text, audio, video, photos); will be able to place them within the "right" social network according to the chosen online communication strategy. Furthermore, he will be able to manage communication campaigns for clients and for himself.
He will come into contact with new professional figures linked to the world of digitization.
Prerequisites
None
Teaching methods
Theoretical lessons and technical-practical exercises. Attending students will also carry out project work working in groups.

Some seminars with online communication professionals are planned.
Other information
The teacher receives by appointment.

During the first semester from 11 to 13 every Friday morning.

During the second semester, contact the teacher to make an appointment.
Learning verification modality
The course includes - for those who attend - some intermediate tests, the methods of implementation of which will be communicated by the teacher in class. However, there will be a final interview on a topic, agreed with the teacher, which will be presented in a multimedia essay.

For those who do not attend, there is a written test (with open questions) on the three texts indicated and on the handout prepared by the teacher and an oral interview always on the same texts and on the handout. It is advisable to contact the teacher via e-mail at least two months before the session in which you wish to take the exam.
Extended program
Part I – The web and the digital world
The new digital age after the pandemic - Innovations on the net: successes and failures - The Internet: resource or problem? - Online content (text, photos, audio and video) - The internet and the mobile world

Part II – Digital communication
Presence on the web - The protagonists of the digital world - Journalism and communication - Marketing and communication - Digital storytelling - The digital communication strategy

Part III – The challenges of digital
New professions in a changing world – Artificial intelligence: opportunity or threat? - The Metaverse: Is a New World Possible?

Special part – Communication plan for a cultural event
Students both individually and in small groups will be involved in the communication campaign of a cultural event that will take place in Perugia

NB: For non-attending students, the special section is replaced by the study of the text on eco-sustainable communication (see Reference texts section).
Obiettivi Agenda 2030 per lo sviluppo sostenibile
Decent work and economic growth

Reduced inequalities
Condividi su