Unit Development and Territorial branding

Public, digital and corporate communication
Study-unit Code
Comunicazione d'impresa
Paola De Salvo
  • Paola De Salvo
  • 42 ore - Paola De Salvo
Course Regulation
Coorte 2023
Learning activities
Attività formative affini o integrative
Academic discipline
Type of study-unit
Type of learning activities
Attività formativa monodisciplinare
Language of instruction
Italian language

INTERNATIONAL AND ERASMUS STUDENTS are invited to follow the course. Readings and other teaching materials may be available in English; exams can be taken in English. Contact the teacher for a
appointment in the first week of lessons
The sociology of the territory: definition and theories
Differences between environment, territory, and places;
culture and local identity;
material and immaterial values;
narration and valorization of the territory.
Particular attention will be given to the impact of the territorial image and the concepts of territorial branding.
Reference texts
Paola de Salvo, Marco Pizzi (2023) Narrazione, sviluppo e governo del territorio, Milano: Franco Angeli

EJARQUE J. (2015) Social media marketing per il turismo
Capitoli 1-3

Kasey Clawson Hudak (2019) Resident stories and digital storytelling for participatory place
Educational objectives
Stimulate knowledge about the main phenomena related to the development and promotion of the territories.
Deepen the theoretical and methodological tools for the analysis and interpretation of a territory context defined as space, as a place for its economic, historical and cultural peculiarities and as a collective actor for the ties, networks and relationships present in it
Knowledge of basic sociological concepts
Teaching methods
The course is organized as follows:
- Classroom lectures on the topics of the course
- testimonials
- lesson in tour
- Research in depth individual and/or in group
Other information
Attendance is not mandatory but it is recommended
Learning verification modality
The exam includes an oral test and a project work realized independently or in groups (maximum two students) for attending students ONLY. The oral exam is a discussion lasting about 20 minutes which is intended to assess the level of knowledge and understanding achieved by students on the contents specified in the program. This evaluation will take into reference the correctness of the information, its completeness,the knowledge, the correct syntax, as well as the autonomous organization of the examination
For information on support services for students with disabilities and / or DSA visit the page http://www.unipg.it/disabilita-e-dsa

The teaching will take place in mixed mode if the health emergency continues
Extended program
The course aims to understand the meaning and the sociological contents on the themes of the territory and the environment. In the first part of the course some important areas of study of the sociology of the territory will be illustrated, introducing the most current trends related to these areas, particular attention will be paid to aimed at enhancing the territory as a process that links the socio-economic and cultural aspects to a sustainable development that gives value to the sense of places. The second part of the course will deepen the theme of the narration of the territory, the theory oh place branding and participatory place branding
Obiettivi Agenda 2030 per lo sviluppo sostenibile
City and sustainable territory
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