Unit Advertising and Consumer Protection

Course
Public, digital and corporate communication
Study-unit Code
GP003663
Curriculum
Comunicazione d'impresa
Teacher
Alberto Giulio Cianci
Teachers
  • Alberto Giulio Cianci
Hours
  • 42 ore - Alberto Giulio Cianci
CFU
6
Course Regulation
Coorte 2023
Offered
2023/24
Learning activities
Caratterizzante
Area
Discipline della comunicazione pubblica e d'impresa
Academic discipline
IUS/01
Type of study-unit
Obbligatorio (Required)
Type of learning activities
Attività formativa monodisciplinare
Language of instruction
Italian
Contents
Principles of business communication law. Legal framework and main concepts. Principles of advertising. Specific issues in media law. Principi generali della comunicazione commerciale. Comparative advertising and related issues. Deceptive advertising and tort law. Remedies. Comparative law issues. Advertising and consumer contracts. Introduction. Advertising and consumer decisions. Causa, motive and status in contract law. From motive to relational status: unfair commercial practices. Freedom of contracts and its boundaries. Causa and consideration. Contract form as a protection technique. Substantial law remedies. Specific remedies for consumers: models of law regulation.
Reference texts
1) D’ANTONIO, Principi di diritto della comunicazione commerciale, Napoli, Liguori, 2012 (available also on line www.liguori.it).

2) CIANCI, Comunicazione pubblicitaria e contratti dei consumatori, Milano, Giuffrè, 2013, ony the following parts: Introduction, chapters 1, 2, 3, 4, 5.
Educational objectives
Knowledge of Advertising law and consumer law
Prerequisites
Knowledge of Private law institutions
Teaching methods
Lectures
Other information
For all information, online classes (via Webradio) and podcasts: www.albertocianci.it
Learning verification modality
Written tests and final oral examination
Extended program
Principles of business communication law. Legal framework and main concepts. Principles of advertising. Specific issues in media law. Principi generali della comunicazione commerciale. Comparative advertising and related issues. Deceptive advertising and tort law. Remedies. Comparative law issues. Advertising and consumer contracts. Introduction. Advertising and consumer decisions. Causa, motive and status in contract law. From motive to relational status: unfair commercial practices. Freedom of contracts and its boundaries. Causa and consideration. Contract form as a protection technique. Substantial law remedies. Specific remedies for consumers: models of law regulation.
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