Engineering management
Study-unit Code
In all curricula
Andrea Fronzetti Colladon
  • Andrea Fronzetti Colladon
  • 72 ore - Andrea Fronzetti Colladon
Course Regulation
Coorte 2022
Learning activities
Ingegneria gestionale
Academic discipline
Type of study-unit
Obbligatorio (Required)
Type of learning activities
Attività formativa monodisciplinare
Language of instruction
Strategic Management is a course that seeks to provide a comprehensive look at organizations. It is designed to explore the vision and mission of an organization, examine principles, techniques, and models of organizational and environmental analysis, and discuss the theory and practice of strategy formulation and implementation. The course will also focus on marketing management, organizational behavior, and corporate communication - as they underlie organizational strategy formulation.
Reference texts
Chernev, A. Strategic Marketing Management: Theory and Practice. Cerebellum Press.

Elective reading:
- Roberts, K. Lovemarks, powerHouse Books
- Cialdini, R. Influence: The Psychology of Persuasion, Revised Edition. Harper Business
- La Bella, A. & Capece, G. Manuale di Direzione d'Impresa, Franco Angeli. (ONLY THE CHAPTER NAMED "Creatività, Innovazione e Sviluppo")

All the materials made available by the teacher on the Unistudium platform are part of the course and their study is necessary to pass the final exam. They are provided in addition to the textbooks listed here.
Educational objectives
The course is designed not only to introduce students with key strategy concepts but also aims to help them apply their learning to real business situations. This course shows that successful decisions, in all areas of an organization, always depend on the formulation of a clear business strategy. Students will also learn the basics of strategic marketing, corporate communication, and creativity and innovation management.
There are no mandatory classes to undertake before this one.
Teaching methods
Lectures, hands-on tutorials, case studies, and flipped classroom. Class attendance is highly recommended.
Other information
More information available on the university web platform Unistudium (look at the course page).
Learning verification modality
Written examination and project work. More information available on the Unistudium web platform.
Extended program
- Strategic Marketing Framework (5C) and G-STIC action plan
- Porter’s 5 forces and SWOT analysis
- Marketing strategy and tactics
- Consumer behavior, creating customer value and customer relationship management
- Targeting
- How to create company value
- Gaining and defending market position
- Managing products and services
- Brand management
- Managing communication and incentives
- Persuasion and cognitive biases, in sales and management decisions
- Managing price
- Personal selling and retail strategy
- Creativity and innovation management
- Case studies and practical exercises.

A more detailed program is provided by the teacher on the Unistudium platform.
Obiettivi Agenda 2030 per lo sviluppo sostenibile
This course contributes to the realization of the UN goals of the 2030 Agenda for Sustainable Development.
Condividi su